Resources

Commercial strategy
for deeptech founders.

Industrial partnerships, go-to-market, first customers, industrial pitch — articles written by a deeptech founder for deeptech founders.

Commercialisation

Your technology isn't finished yet. Here's what you can sell right now.

Waiting for a finished product before commercialising is the most costly mistake in deeptech. There are four categories of assets you can monetise today.

8 min · Pierre Bauër
Partnerships

Sponsored research, pilots, licensing: industrial partnerships before the finished product.

Industrial partnerships aren't reserved for mature technologies. An overview of the formats suited to early-stage deeptech startups.

10 min · Pierre Bauër
Strategy

The 5 commercial mistakes that cost deeptech startups dearly.

From waiting for the perfect product to a poorly calibrated pitch: the five most common mistakes and how to avoid them.

7 min · Pierre Bauër
Pitch

Investor pitch vs industrial pitch: two completely different exercises.

What convinces an investor often worries an industrial director. Understanding this difference changes everything about your commercial approach.

9 min · Pierre Bauër